| Winners | |||
|---|---|---|---|
| PSV Eindhoven | 11 | ||
| Ajax | 9 | ||
| Feyenoord | 4 | ||
| FC Twente | 2 | ||
| FC Utrecht | 1 | ||
| AZ | 1 | ||
| SVV | 1 | ||
| PEC Zwolle | 1 | ||
| Year | Winner (Coach) | Score | Runner-up |
| 1949 | SVV | 2–0 Schrumpf, Könemann | Quick Nijmegen |
| 1991 | Feyenoord Hans Dorjee | 1–0 Marian Damaschin | PSV Eindhoven |
| 1992 | PSV Eindhoven Hans Westerhof | 1–0 Erwin Koeman | Feyenoord |
| 1993 | AFC Ajax Louis van Gaal | 4–0 Jari Litmanen (2), Frank De Boer, Marc Overmars | Feyenoord |
| 1994 | AFC Ajax Louis van Gaal | 3–0 Jari Litmanen, Tarik Oulida, Patrick Kluivert | Feyenoord |
| 1995 | AFC Ajax Louis van Gaal | 2–1 Ronald De Boer, Patrick Kluivert / Henrik Lrasson | Feyenoord |
| Johan Cruyff Shield | |||
| 1996 | PSV Eindhoven Dick Advocaat | 3–0 Rene Eijkelkamp, Marc Degryse (2) | AFC Ajax |
| 1997 | PSV Eindhoven Dick Advocaat | 3–1 Philip Cocu (2), Gilles De Bilde / Peter Van Houdt | Roda JC |
| 1998 | PSV Eindhoven Bobby Robson | 2–0 Dmitri Khokhlov, Arnold Bruggink | AFC Ajax |
| 1999 | Feyenoord Leo Beenhakker | 3–2 John Dahl Tomasson, Bonaventure Kalou, Patrick Paauwe / Richard Knopper, Jesper Grønkjær | AFC Ajax |
| 2000 | PSV Eindhoven Eric Gerets | 2–0 Adil Ramzi, Ernest Faber | Roda JC |
| 2001 | PSV Eindhoven Eric Gerets | 3–2 Mateja Kezman, Arnold Bruggink, Dennis Rommedahl / Chris De Witte, Bjorn Van der Doelen | FC Twente |
| 2002 | AFC Ajax Ronald Koeman | 3–1 Rafael Van Der Vaart (2), Mido / Mateja Kezman | PSV Eindhoven |
| 2003 | PSV Eindhoven Guus Hiddink | 3–1 Arjen Robben, Mark Van Bommel, Mateja Kezman / Hans Van De Haar | FC Utrecht |
| 2004 | FC Utrecht | 4–2 Alje Schut, Hans Somers (2), Darl Douglas / Steven Pienaar, Wesley Sneijder | AFC Ajax |
| 2005 | AFC Ajax Danny Blind | 2–1 Nourdin Boukhari, Ryan Babel / Wilfred Bouma | PSV Eindhoven |
| 2006 | AFC Ajax Henk ten Cate | 3–1 Mauro Rosales, Kenneth Perez, Wesley Sneijder / Philip Cocu | PSV Eindhoven |
| 2007 | AFC Ajax Adrie Koster | 1–0 Gabri | PSV Eindhoven |
| 2008 | PSV Eindhoven Huub Stevens | 2–0 Danko Lazoviç, Dirk Marcellis | Feyenoord |
| 2009 | AZ Alkmaar | 5–1 Brett Holman, Mounir El Hamdaoui, Maarten Martens Jermain Lens (2) / Michal Papadopulos | SC Heerenveen |
| 2010 | FC Twente | 1–0 Luuk De Jong | AFC Ajax |
| 2011 | FC Twente | 2–1 Marc Janko, Bryan Ruiz / Toby Alderweireld | AFC Ajax |
| 2012 | PSV Eindhoven Dick Advocaat | 4–2 Ola Toivonen, Jeremain Lens, Georginio Wijnaldum / Toby Alderweireld, Marcelo (og) | AFC Ajax |
| 2013 | AFC Ajax Frank de Boer | 3–2 Jeffrey Gouweleeuw (og), Kolbeinn Sigþórsson, Siem de Jong / Johann Berg Guðmundsson, Aron Jóhannsson | AZ |
| 2014 | PEC Zwolle | 1–0 Stefan Nijland | AFC Ajax |
| 2015 | PSV Eindhoven Phillip Cocu | 3–0 Luuk De Jong (2), Adam Maher | FC Groningen |
| 2016 | PSV Eindhoven Phillip Cocu | 1–0 Davy Propper | Feyenoord |
| 2017 | Feyenoord Giovanni van Bronckhorst | 1–1 Jens Toornstra / Alexander Büttner (4–2 pen.) | Vitesse |
| 2018 | Feyenoord Giovanni van Bronckhorst | 0–0 (6–5 pen.) | PSV Eindhoven |
| 2019 | AFC Ajax Erik ten Hag | 2-0 Kasper Dolberg, Daley Blind | PSV Eindhoven |
